Listen Now!
Nine-year NFL veteran and Pro Bowl Running back, Justin Forsett, joins us on The Game Plan to discuss why he believes all the CPG brands price gouging during the coronavirus crisis are destroying their long term brand equity for short term gain, and why his brand, Hustle Clean, has a very different approach to generating strong customer LTV.
Along the way, we discuss Justin’s journey in the NFL, players he looked up to as mentors for life off the field, what it’s like being cut or fired multiple seasons in a row until you find a breakout season, how he thinks about customer discovery and the user journey “at the point of sweat” and his principles on hiring for integrity, grit, and values.
Please follow Justin’s Brands, Shower Pill & Hustle Clean, on Twitter and Instagram and follow Justin on Twitter (@JForsett) & Instagram (@JForsett) keep up with his all moves beyond the football field.
Follow co-hosts Jay Kapoor (@JayKapoorNYC) and Tim Katt (@Tim_Katt) for all things sports, media, tech, and venture capital.
Follow The Game Plan on Twitter (@thegameplanshow) and Instagram (@gameplanshow) for show news and updates, to recommend guests, and for bonus content!
